We develop content that uses proven behavioral economics principles to ethically persuade and influence patients, users, employees and other stakeholders to make behavior changes that impact results.
Internal thought leadership for global organization
In addition to conveying employee survey results in an accurate and engaging manner, the campaign connected business unit heads to their global workforce because of their authentic, personable style and helped raise their thought leadership profile inside the organization.
The executives portrayed in this video blog campaign had their personal thought leadership profiles elevated within the company and externally in the industry at large.
During the campaign, each member of the sales team expanded their LinkedIn interactions to include decision-makers and influencers at their target companies, helping to build the long-term relationships their sales cycle depended on.
Personal branding, thought leadership for corporate speaker
After we helped build her professional brand, Lea B. Olson started landing corporate speaking gigs and generating buzz in the national and local media.
Working closely with the marketing team and other vendors, we gleaned key statistics from the client survey and created marketing collateral that attracted attention from the target audience: trade journalists, partners, customers and prospects.