But they’re wasted if they never get out of your head.
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After we helped build her professional brand, Lea B. Olson started landing corporate speaking gigs and generating buzz in the national and local media.Personal branding, thought leadership for corporate speaker
Working closely with the marketing team and other vendors, we gleaned key statistics from the client survey and created marketing collateral that attracted attention from the target audience: trade journalists, partners, customers and prospects.Business intelligence as thought leadership
The executives portrayed in this video blog campaign had their personal thought leadership profiles elevated within the company and externally in the industry at large.Creating thought leaders in the C-suite
During the campaign, each member of the sales team expanded their LinkedIn interactions to include decision-makers and influencers at their target companies, helping to build the long-term relationships their sales cycle depended on.LinkedIn thought leadership for global sales team
In addition to conveying employee survey results in an accurate and engaging manner, the campaign connected business unit heads to their global workforce because of their authentic, personable style and helped raise their thought leadership profile inside the organization.Internal thought leadership for global organization