How Do You Spell “Results?”
The days of building a website and walking away are over. Your online presence is an organic being that requires care and feeding in the form of frequently updated content. Fresh, unique, authentic content is the best way to engage and build trust with your leads and customers. And it’s the only way to stay high on search results.
We approach content like journalists, because we are journalists–veteran reporters, writers and editors who know how to tell a story. Our content has an objective brand-journalism voice that builds thought leadership and stays true to your messaging while not overwhelming savvy audiences with a hard sell. Your online content can take many formats: website copy, blogs, ebooks, white papers, videos, photography, infographics, podcasts, social media … the list goes on and on. And we can help you with all of it.
We take a strategic approach to creating content marketing programs, taking your overall goals, budget, time and audience into consideration before we write a single word. Only after we’ve developed a strategy that addresses your overall goals do we come up with the right content mix to inform, engage and inspire audiences to take action. It’s that macro view that helps us produce results.
- 61% of consumers are influenced by custom content (Source: Dragon Search Marketing).
- Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source: DemandMetric).
Call us today to talk through your content needs. 651.357.4174.