AVA Consultants came to us with an ambitious goal and challenge: Pioneering a custom magazine publishing service for addiction treatment centers, including unique content for each publication. They also asked us to develop the nation’s premier online news and information resource for the drug and alcohol recovery community to support a comprehensive directory of the nation’s 11,000 addiction recovery treatment centers.
- Consulting. We created a custom-marketing program for AVA’s treatment center clients centered around quarterly custom magazines published under each treatment center’s unique brand. We also recruited and hired a nationally known, New York City-based editor who went on to build an online magazine that garnered an average of 150,000 unique page views per month.
- Content. In order to build a custom magazine publishing program from scratch, we hired and managed a team of writers and editors to create custom content for each treatment center client. When the program started in December 2015, we had three treatment center clients and two writers. Nine months later, we were up to 60 treatment center clients who each receive a custom magazine each quarter, and an editorial staff of 10. This huge growth spurt required us to create scalable processes that we implemented across the organization. Our next challenge: helping AVA expand into custom magazines and an online news source and directory for the pain-management industry.
Call us today to learn how we can build a content marketing platform for your organization. 651.357.4174.