Family Recovery Resource Experts (FRre) pioneered a unique approach to addiction recovery: focusing on an entire family’s health rather than just the individual with the addiction. Over the course of their evolution, they relied on us to help elevate their brand, messaging and content to thought leadership status in the addiction recovery industry.
- Thought leadership coaching. As FRre rebranded, we helped craft a mission statement and thought leadership strategy to elevate their company and their individual therapists to become thought leaders.
- Content. We developed and executed a coordinated content marketing program that included bi-monthly blogs and interview-style videos. Each quarter, we compiled the blogs into an e-book which, over the course of one year, followed a thematic editorial calendar focusing on the experiences of family members whose loved ones faced mental health or addiction issues. Besides engaging new clients directly, these e-books served as marketing collateral for FRre to provide to referrers in the field. We also created a social media strategy for Facebook and LinkedIn, channeling thought leadership from third-party websites within the industry and promoting original content on the new FRre website.
- Website. We worked shoulder-to-shoulder with FRre’s web designer to provide engaging, search engine optimized content for the organization’s new website. This included journalistic-style interviews with key FRre stakeholders which we then crafted into website content and explainer videos.
- Video. In the field of behavioral health, it’s critical that new potential clients trust and feel comfortable with providers. That’s why FRre’s website contains more than dozen videos of FRre’s therapists and behavioral health professionals talking about their subject matter expertise. We also produced a series of interview-style explainer videos for the new website’s homepage, and wrote the script for a white board video.
Call us today to learn howe can help elevate your firm and your key people to become thought leaders. 651.357.4174.