Lea B. Olsen, a former NCAA Division I basketball player for the University of Minnesota, had had a successful career as sports broadcaster. But she was ready to take her brand to the next level as a thought leader and corporate speaker.
The solution
We helped build two brands for Lea:
Rethink the Win is an organization Lea founded to keep the focus on fun in youth sports. We helped Lea with naming, branding, logo design, video and content strategy for Rethink the Win.
Lea B. Olsen, corporate speaker, is Lea’s newest venture. We helped her develop her personal brand through logo design, website content and website development.
The results
Lea has been generating buzz in the national and local media, appearing on MPR and WCCO as well as podcasts, including one with KDWB radio personality Dave Ryan. She’s also developed a thought leadership persona through commenting on articles and topics on her social media platforms.
Call us today to learn how we can build a thought leadership brand for you and your organization. 651.357.4174.