Two of the business units at an international Fortune 500 organization had a challenge: how to convey the results of an internal employee survey to a global workforce that had recently gone through a challenging organizational change. They asked us to develop an internal thought leadership campaign that would be inspiring to employees while also being authentic and forthright.
We developed an internal thought leadership campaign that included:
- Video of the two business unit heads discussing the results of the survey with one of our brand journalists in a relaxed, casual, conversational manner.
- Blogs that accompanied each video that went into more depth than the video, including stats and survey findings that were powerful validation in written form but would’ve been clumsy to articulate on video.
- An internal email campaign that generated excitement about and engagement with the survey results.
In addition to conveying the survey results in an accurate and engaging manner, the campaign helped connect business unit heads to their global workforce because of their authentic, personable style and helped raise their thought leadership profile inside the organization.
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