The client, an industry-leading global technology company, had worked hard to develop and execute a client survey of nearly 2,000 industry thought leaders. With a rich cache of data, they needed a fresh perspective to help draw out the business intelligence in the survey results that would tell stories supporting their unique value proposition.
Working closely with the marketing team and other vendors, we studied the raw data and made fresh, unique, journalism-based recommendations for how to present the findings in a way that would attract attention from the target audience: trade journalists, partners, customers and prospects. We developed the following pieces of content:
- White papers
- Articles for distribution to industry publications
- Social media content
The first report we worked on garnered coverage in major industry and general business publications. The client was delighted with our work and asked us to work with them again on the project the following year.
Wondering how we might help with a client survey or other thought leadership needs? Contact us today.